Welcome
Welcome to The Download Center for Generation TX. This resource is designed to serve as a guide, reference and access point for using the Generation TX brand and associated materials pursuant to a licensing agreement.
As new materials become available, this guide will be updated to provide access to the most current information and assets.
GenTX Day is May 4th. Visit the GenTX Day page for everything you will need to plan, promote and celebrate GenTX Day in your community.
GenTX Way to Pay seasonal promotion helps clarify the college financial aid process for students and parents. We've gathered everything you will need to get GenTX Way to Pay started in your community.
GenTX Poster Series Now Available
The new GenTX poster series features messages promoting the Generation TX mindset, and provides information on key topics like college readiness, the ApplyTexas application, FAFSA and financial aid. They are all now available to download in the Print section.
GenTX.org Whitelist Flyer Now Available
Make sure that GenTX.org is available in your school. Our GenTX.org Whitelist Flyer will show public school administrators and IT professionals how to allow access to (or “whitelist”) GenTX.org in their schools.
What is Generation TX?
Generation TX is a statewide, grassroots movement focused on creating a culture of college and career education that leads to the most successful generation ever. Generation TX is also, technically, the "brand" that provides the name, messaging, design language, etc. for this grassroots movement. A brand is made up of a set of impressions, including characteristics that distinguish it from other brands and draw out feelings of emotional and functional benefit. The visual expression of a brand is name, logo, imagery, messaging, etc. but a brand is much more than that. A brand is all the collection of perceptions that are associated with this campaign, as well as the symbols that help people recognize the components of the campaign. Consistent use of these brand expressions help build the equity and awareness of the campaign.
Logo Finder
Our helpful Logo Finder tool will guide you to the Generation TX logo, in the format that is right for you. The Generation TX logo can be customized to co-brand with other logos and organizations.
Click here to explore the different options available.
Color Palette
The Generation TX color palette is bright, hopeful and vibrant. Multiple color combinations are possible, and encouraged. Shown below are some color combinations that have been developed for Generation TX for their impact and energy.
